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Marketing Analytics 2019 Summer Intern in Raleigh, NC at Advance Auto Parts

Date Posted: 12/4/2018

Career Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Raleigh, NC
  • Career Type:
  • Experience:
    Not Specified
  • Date Posted:
    12/4/2018

Career Description

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class:

Marketing Analytics 2019 Summer Intern

Schedule – 40 hours a week, Monday – Friday // May 27 – Aug. 2, 2019

 

Summary
Reporting to the Manager, Digital Performance and Analytics, this position, using Google Analytics and other platforms, will conduct analysis, draw insights, share actionable conclusions and advise on digital analytics best practices to the Advance Auto Parts organization.

 

General Job Responsibilities
Maximize use and effectiveness of the Google Analytics Platform Create institutional knowledge on digital analytics and its uses and benefits Partner with key stakeholders to ensure data accuracy and consistency and provide actionable insights Generate ad hoc and scheduled reports with KPIs and other pertinent metrics; develop analytics dashboards and automated reports for the organization Collect and analyze data and present research, findings, and recommendations to cross-functional teams Track and audit affiliate, shopping engine, email, SEM performance and other online marketing vehicles. Analyze AB and other test plans, and recommend improvements Set up tracking URLs for SEM campaigns, ad campaigns, monitor traffic and report on results. Maintain current affairs within digital analytics and reporting tools industry.

 

 

Career Requirements


Junior or Senior Preferred
Experience with Excel and Google Analytics
Experience with data visualization tools, GTM, Tealium, Big Data, SAS, SQL, Omniture and coding is beneficial

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.