The Marketing Manager will be responsible for the planning, development, and implementation of B2B marketing promotions, communications, public relations, collateral, and trade advertising to meet sales goals for Worldpac and Autopart international. This leader is responsible for building the relationship with key supplier partners and collaborating to develop and execute multi-channel campaigns that drive mutual success. They will also work with cross-functional teams across product development, IT and sales to build and execute effective multi-channel marketing campaigns for brand awareness, product promotions, key training offerings, product/brand launches, events and professional solutions. To be successful, this person will be a proactive leader and strategic thinker, able to prioritize projects, effectively communicate with varied levels within the organization, have a passion for customer centricity and be focused on delivering the best possible, measurable marketing outcomes.
This position is part of a Hybrid work arrangement based in Raleigh, NC. Remote opportunities are also available for candidates within the US.
RESPONSIBILITIES (include the following. Other duties may be assigned.)
Develop and implement marketing activities that will drive sales and loyalty in assigned channels
Drive the strategic direction of marketing campaigns and work with creative to develop multi-channel content
Build and maintain relationships with supplier partners, ensuring participation in Worldpac’s supplier marketing programs
Collaborate with supplier partners to develop effective promotions, track budget, reconcile rebates and supplier payments, and coordinate sweepstakes
Lead cross-functional meetings, often including senior leaders, and gain consensus on direction for marketing activities
Lead the development of the yearly trade advertising campaign, garner participation from external supplier partners, and coordinate creation of planned editorials.
Measure campaign success and ROI of marketing activities
Create and maintain the yearly promotional calendar and supplier campaign schedule
Manage the invoice process for collection of supplier campaign funding
SUPERVISORY RESPONSIBILITIES
This job has no direct supervisory responsibilities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
QUALIFICATIONS
Demonstrated ability to create engaging, informative, and innovative marketing campaigns that drive our sales strategy and brand strategies
Ability to collaborate with suppliers and senior leaders and build relationships
Passion and drive for high quality work
Ability to prioritize projects and initiatives to deliver best marketing outcomes within deadlines
Ability to lead cross-functional teams and drive consensus on key marketing decisions
Analytical skills, problem solving and creative thinking skills
Demonstrated leadership ability and exceptional communication skills, both written and verbal
Ability to operate in fast-paced environment and meet deadlines as well as budget constraints
Demonstrated strategic thinking and project management skills.
EDUCATION and/or EXPERIENCE
Bachelor’s degree in Marketing, Business, Communications, or related field and 4 - 6 years related experience and/or training, or equivalent combination of education and experience.
CERTIFICATES, LICENSES, REGISTRATIONS
Possess a valid driver’s license and meet the company’s MVR requirements.
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