SEO Analyst in Raleigh, NC at Advance Auto Parts

Date Posted: 10/26/2019

Career Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Raleigh, NC
  • Career Type:
  • Experience:
    Not Specified
  • Date Posted:
    10/26/2019

Career Description



Job Description

Join the AAP Digital Products Team and start reimagining the future of automotive retail. Disrupt the way consumers buy auto parts and join a fast-growing e-commerce team to take on the industry’s biggest challengers.  We are charged with supporting AAP's Digital transformation.

Our customers are can-do people who like to build, just like us.  Our priorities are all about their satisfaction, trust and loyalty.  The Digital development team is responsible for building solutions that drive the customer experience and, ultimately, enhance our bottom line as an organization.  This team plays an integral, high-visibility role in working across the company’s Marketing, Digital, and IT organizations.

As an SEO Analyst, you’ll be directly involved with the strategy, planning, and execution of campaigns and growing a well-established brand in the digital space throughout USA & Canada. You’ll assess and understand each market’s needs related to search, and communicate them to various internal and external stakeholders.  You’ll work with a variety of people across the company and help to directly influence user-facing elements across the platform.

Do you enjoy complex puzzles?  Are you invigorated by large volumes of data and challenging work?  Then this role may be right for you!  We take pride in our SEO and are looking for a analyst to add to our high-performing team.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Analyze internal and external data through a variety of tool sets including Excel, SQL and other platforms, to influence decision-making within the SEO team.
  • Identify growth opportunities in core areas such as site infrastructure, keyword selection, or on-page optimization.
  • Review specification documents and experiments to test new strategies and opportunities for growth.

  • Partner with Product Management, Engineering, Data Science and other stakeholders.
  • Build and analyze experiment results with sense of urgency.
  • Monitor daily performance metrics to understand organic search performance across multiple global markets.
  • Ability to effectively communicate your findings, bubble up insights and wins in written and verbal form.
  • Local SEO knowledge: platforms, best-practices.
  • Competitor analysis, from techniques and benchmarking to reverse engineering.
  • Optimization of internal linking structure for ranking benefits.
  • Be a great partner to your teammates in Product Management, Engineering, Data Science, Business and other stakeholder groups.
  • Maintain awareness of emerging trends, strategies, best practices, tools and other developments in the SEO/M space.

QUALIFICATIONS:

  • Previous experience in SEO, SEM, Display, or Traffic Acquisition marketing.
  • Expertise working with analytical tools (Google Webmaster Tools, Google Analytics).
  • Preferred Experience with technical SEO (redirects, site speed, canonicalization, etc).
  • Understanding of HTML, CSS, Javascript.
  • Experience working across both mobile and web platforms, building SEO capabilities from scratch, and running A/B experiments.
  • 1-2+ years of in-house or agency growth marketing experience with an industry leading website(s).
  • Basic understanding of Google Search Console, Google Analytics, Tag Manager, SEMRush, SearchMetrics, Yext, Brandify, & Momentfeed.
  • Experience with Jira - Kanban workflow.

EDUCATION and/or EXPERIENCE

  • BA or BS degree, or equivalent experience
  • 2+ years in the SEO space
  • 3+ years in Web tech