Sr. Marketing and eCommerce Analyst in Raleigh, NC at Advance Auto Parts

Date Posted: 10/9/2021

Career Snapshot

Career Description

Job Description

Sr. Marketing & eCommerce Analyst

Join the AAP Data Science Team and start reimagining the future of automotive retail. Disrupt the way consumers buy auto parts and have a direct impact on how Advance Auto Parts reaches customers and meets their needs.  

As a Marketing Measurement and Analytics Analyst at Advance Auto Parts, you will have an opportunity to disrupt a $150B auto parts industry to bring better and faster solutions to customers. Advance Auto Parts speaks to existing and prospective customers through a variety of digital and traditional marketing channels – you will be part of shaping this conversation with the customer by analyzing media efficiency, customer segments, testing of customer experiences, and much more. AAP is also a robust player in the e-Commerce space, and you will help shape future e-Commerce strategy by providing deep analytics into customer behavior online, effective web conversion strategies, etc.

The role will be part of a merit-based organization with a culture of professional growth and development, promoting from within, and emphasis on the latest tools, platforms and technologies. 

Essential Duties and Responsibilities include the following.  Other duties may be assigned. 

  • Work with state of the art media measurement tools to guide impactful business insights, and  shaping media investments. This role will partner with internal and external teams to understand measurement capabilities and shape them to meet the most impactful business needs
  • Understand the key drivers of business across e-Commerce and retail and generate hypotheses on how to grow KPIs. Take these hypotheses and build a business case that includes execution, a testing framework, and follow through to measurement of success
  • Partner with data scientists and personally drive key business insights by deploying regression, segmentation, and/or machine learning models on complex data sets. Identify data sets that are likely to yield business value by applying these techniques and see model creation through to actual business value generation.
  • Develop a deep understanding of AAP web analytics via Google Analytics, first party data, and data from other platforms and partners to drive key business insights about the e-Commerce customer and ultimately drive e-Commerce Growth
  • Analyze customer, transaction, and operations data to find trends and patterns, create actionable insights, then help design and execute A|B, Multivariate, and DOE tests to prove your findings. 
  • Leverage the latest analytical tools and data mining techniques. 
  • Create presentations leveraging data visualization tools that clearly and concisely communicate analytical findings and recommendations to key stakeholders. Be very comfortable communicating complex analytical insights in simple to understand business terms.
  • Support ad hoc analytic and reporting needs as requested. 

Required Qualifications 

  • Bachelor’s in Computer Science, Mathematics, Engineering, Data Analytics, Statistics,  or other relevant field. 
  • 1-2 years' experience in a quantitative analytics role. 
  • Experience with data programming languages (e.g. SQL, Python). 
  • Experience with statistics – especially hypothesis testing and design of experiments (DOE)
  • Understanding of relational databases. 
  • Ability to clearly communicate business insights both verbally and through presentations

Preferred Qualifications 

  • Experience with web analytics, including techniques like A/B testing, canary testing, and feature flags, and tools such as Google Analytics.
  • Experience with predictive modeling. 
  • Experience with dashboard tools like PowerBI or Tableau