Sr. Manager - eCommerce Pricing & Promotions Analytics in Raleigh, NC at Advance Auto Parts

Date Posted: 9/10/2020

Career Snapshot

Career Description



Job Description

POSITION SUMMARY

The Senior Manager Promotions and Online Pricing is responsible for developing a customer relevant Promotions, Coupons and Online Pricing sStrategy to drive financial performance across all categories. In doing so she/he will use historical, industry, market, consumer and competitive research and data analysis to inform pricing and offer decisions. The individual collaborates across the fucntions and teams such as FP&A, marketing, merchandising, legal/compliance, and online operations to design the pricing/offer terms, operationalize and launch the pricing/coupon offer proposition.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Conduct deep analysis on pricing, promotions and coupon offers, with first-party, market and competitive data, as well as custom research. Analyze key trends, competitive and market research, customer behavior and interpret the data for the business into actionable insights and recommendations.
  • Translate AAP’s pricing strategy as developed within the customer, competition, channel and category framework and from senior leadership to pricing and coupon offer model approaches across all segments, based on deep historical and competitive insights.
  • Design pricing/promotions/coupon offer terms in collaboration with FP&A, marketing, merchandising, legal/compliance, and online operations teams, ensure new pricing changes are updated in the online platform, and that all offers have a published expiration date.
  • Build governance model for pricing/ offer programs. Collaborate with cross functional teams to ensure all pricing/ offers meet AAP needs and are within risk tolerance
  • Collaborate with FP&A, product marketing, and operations function to develop, interpret, implement and support various types of statistical modeling including segmentation and profiling, behavior evaluations, predictive modeling and propensity models for retention, churn, acquisition and growth of customers with pricing/offer strategies
  • Build relationships and work closely with our IT partners to prioritize the pricing agenda
  • Participate and provide inputs into the AOP planning and tracking for the pricing function as part of the annual enterprise AOP process
  • Complete what-if scenarios and contingency planning analyses

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Proficiency in Microsoft Office Software is required

Strong data and analysis background to navigate different data sources

Strong analytical skills with the ability to stitch topgether the insights from disparate data sources both internal and external

Strong strategic / innovative thinker

Ability to problem solve complex scenarios; operate in a complex, rapidly changing environment while adhering to tight schedules and budgets

Demonstrated ability to balance multiple projects in varying degrees of implementation

Strong interpersonal skills, ability to interact effectively with employees at all levels and cultivate relationships with key stakeholders across functions in order to achieve business objectives and drive strategic change; proven track record of establishing strong relationships with the field sales and operations and experience in leading complex cross-functional teams

EDUCATION and/or EXPERIENCE

Bachelor’s degree in Management, Marketing, Finance, Communications, Statistics, or related field (Masters degree perferred; and 8-10 years business experience and related project management experience preferred; or equivalent combination of education and experience.