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Sr. SEO Strategist in Raleigh, NC at Advance Auto Parts

Date Posted: 3/15/2019

Career Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Raleigh, NC
  • Career Type:
  • Experience:
    Not Specified
  • Date Posted:
    3/15/2019

Career Description



Job Description

Your responsibilities may include:

  • Perform overall SEO technical analysis and evaluation.
  • Manage and drive implementation of external agencies and vendors’ recommendations as appropriate.
  • Clearly communicate and explain technical SEO recommendations to the business team.
  • Monitor and evaluate campaign performance across all major channels (i.e. Google, Bing, Yahoo, etc.).
  • Continually perform keyword research, analysis, crawl review, and troubleshooting.
  • Maintain SEO recommendations for XML sitemaps, robots.txt files, meta descriptions, title tags, heading tags and internal link optimization.
  • Develop and execute link building/acquisition strategies and ensure quality results by performing external back link analysis.
  • Create monthly reports based on SEO trend analysis, keyword performance and website performance.
  • Monitor industry trends and new product offerings to stay up to speed and ahead of competition.

    Education and Experience Requirements:

  • Bachelor's degree from an accredited university or equivalent experience.
  • At least three years of SEO experience, preferably in house, large-scale e-commerce retail
  • Demonstrable technical skills and knowledge.

    Computer Requirements:

  • Advanced Excel or Google Sheets skills.
  • Proficiency with Google Analytics, Google Search Console, and Screaming Frog or equivalent crawler.
  • Detailed knowledge of HTML.
  • OpenGraph or Schema knowledge a plus.
  • Familiarity with Searchmetics/Brightedge/Conductor a plus, but not required.
  • Capability with .htaccess, IIS, Apache, and Linux a plus, but not required.
  • Ability to use Google APIs a plus, but not required.

    Essential Qualifications:

  • Demonstrated analytical and creative problem-solving skills.
  • Proven command of the English language, both oral and written.
  • Self-starter with dedicated work ethic.
  • Ability to communicate complex technical concepts in simplified terms.
  • Ability to work with IT and development professionals, both internal and external.