Customer Experience Marketing Content Coordinator in Raleigh, NC at Advance Auto Parts

Date Posted: 8/7/2018

Career Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Raleigh, NC
  • Career Type:
  • Experience:
    1 to 2 years
  • Date Posted:
    8/7/2018

Career Description

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class:

SUMMARY

The Customer Experience & Marketing Content Coordinator is responsible for creating, executing and managing projects across website, social media, other digital and non-digital channels to further Advances marketing efforts.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

Cultivate and maintain social media postings and content across multiple channels including Facebook, Twitter, Instagram, Google +, YouTube

Partner with and guide creative team in creation of assets for social channels

Manage social media calendar

Manage community engagement efforts in social media channels

Partner with vendors in acquisition and publication of videos to various video outlets including owned platforms, YouTube and other outlets.

Partner with vendors in development of content for landing pages, social channels, sweepstakes etc.

Create and/or maintain reporting for content and social program KPIs.

Partner with Customer Care to ensure that social media customer care interactions are handled within social guidelines

Contribute to customer engagement goals through content curation efforts, locating, documenting and tagging content appropriate to our needs.

Contribute to overall team goal of identifying and creating programs that will drive the quality of content shared in all channels.

Work with peers to constantly improve existing processes and share knowledge through association with the Content team.

Partner with Marketing Operations to create and maintain content and social project plans specifying goals, strategy, scope, staffing, roles and responsibilities, scheduling, quality, identification of risks, contingency plans, management plans, procurement needs and allocation of available resources.

Collaborate with team on forming and defining scope and objectives of projects.

Responsible for on-going communication with internal and external teams as necessary to ensure coordination of project deliverables.

Anticipate and solve problems related to tactical, day-to-day project issues.

Work with external vendors and cross-functional organizational teams to drive desired results.

 

Career Requirements

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Ability to effectively organize large amounts of information/data.

Ability to work with IT, QA and Business team members to ensure business requirements are launched successfully and the needs of the customer are met.

Very organized and detail orientated.

Strong interpersonal skills including the ability to communicate effectively cross functionally with both technical and non-technical individuals.

Solid written and oral communication skills.

Demonstrated ability to make effective decisions in a fast-paced environment.

Proficient with Microsoft Office.

Ability to create and view social postings online and judge the accuracy and effectiveness of both our postings and those of the competition.

EDUCATION and/or EXPERIENCE

B.A or B.S. degree in applicable field, preferably business-related; and 1-2 years experience with leading retail eCommerce content related programs; or equivalent combination of education and experience.

Experience with content management, social media, and SEO preferred.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.