Manager Performance Marketing in Raleigh, NC at Advance Auto Parts

Date Posted: 12/3/2019

Career Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Raleigh, NC
  • Career Type:
  • Experience:
    Not Specified
  • Date Posted:
    12/3/2019

Career Description



Job Description

The Manager Performance Marketing is responsible for all strategic aspects of affiliate partnerships, card-linked marketing and onsite promotions to maximize Sales and ROI.

This role will be responsible for the following:

  • Manage onsite promotional calendar to enable high conversion rates while increasing Average Order Value, and maintaining or improving Operating Income.
  • Manage and expand card-linked marketing channel portfolio of vendors to grow sales and loyalty through this unique channel.
  • Work with agency, digital marketing and partners to develop online and in-store affiliate programs that are designed to increase engagement, traffic, conversion and revenue.
  • Owns budget and evolution of overall affiliate campaign strategy, including oversight of all day-to-day facets of marketing campaigns and presents results to leadership.
  • Manage and monitor daily performance across all channels and course-correcting as necessary.
  • Serve as primary liaison between Affiliate and partner teams communicating effectively with all parties, to strategically grow channel.
  • Help conceptualize, launch and promote new creative, custom offers, advertising ideas and campaigns in defined channels.
  • Stay up to date on new online opportunities, betas and potential publishers; attend publisher events and conferences, representing the business.
  • Define a measurement and learning framework, evolving benchmarks and goals for various initiatives.
  • Design and implement testing methodologies that substantiate the impact of digital marketing strategies and tactics on omni-channel sales and revenue.
  • Synthesize campaign learnings and communicate data-driven recommendations and best practices to the digital marketing and brand teams on an ad-hoc or regular basis.
  • Collaborate with the Performance Marketing and Analytics teams to identify growth areas and for the channels.
  • Support budgeting, accrual, and forecasting processes.

The ideal candidate will possess the following:

  • Demonstrated analytical skills with proven record to drive the evolution of a program through the application of data insights
  • Experience working with affiliate networks and ecommerce promotions
  • Excellent analytical skills, including proficiency in using web analytic tools, i.e. Google Analytics, Omniture, Coremetrics
  • Demonstrated working knowledge of Microsoft Office including Word, Excel & PowerPoint and business intelligence tool

Requirements

  • Bachelor’s degree required
  • 6 - 10 years of experience in Performance Marketing, with exposure to SEM, Display, and Paid Social