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Marketing Content Specialist in Raleigh, NC at Advance Auto Parts

Date Posted: 1/25/2019

Career Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Raleigh, NC
  • Career Type:
  • Experience:
    Not Specified
  • Date Posted:
    1/25/2019

Career Description



Job Description

SUMMARY

The Marketing Content Specialist is responsible for creating, executing and managing content projects across website properties and other digital and non-digital channels to further Advance’s marketing efforts.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

- Contribute to overall Marketing team goal of identifying and creating campaigns that will drive the quality of content shared in all channels in order to align with promotions, drive sales, and lift brand affinity.

- Create, edit and publish editorial content, website content and video.

- Optimize content in order to drive traffic organically to the website, resulting in higher sales.

- Work with social team on technical proofing and creation of engaging posts that speak to our audience.

- Prepare briefs, partner with and guide creative team in creation of assets for content channels as needed.

- Create and/or maintain reporting for content and video program KPIs.

- Partner with vendors in acquisition and publication of videos to various video outlets including owned platforms, YouTube and other outlets.

- Contribute to customer engagement goals through content curation efforts; locating, documenting and tagging content appropriate to our needs.

- Work with peers to constantly improve existing processes and share knowledge.

- Partner with Marketing Operations to create and maintain content and social project plans specifying goals, strategy, scope, staffing, roles and responsibilities, scheduling, quality, identification of risks, contingency plans, management plans, procurement needs and allocation of available resources.

- Conduct on-going communication with internal and external teams as necessary to ensure coordination of project deliverables.

- Anticipate and solve problems related to tactical, day-to-day project issues. - Help with technical editing as needed by various departments including video production.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

- Some knowledge of vehicle maintenance and projects in order to successfully edit content.

- Can-do attitude, always looking to improve processes, and learn new things.

- Customer service-oriented mind frame.

- Ability to work with IT, QA and Business team members to ensure business requirements are launched successfully and the needs of the customer are met.

- Powerful advocate for advancing projects with team work and cross functional collaboration.

- Very organized, detail orientated and meets deadlines.

- Strong interpersonal skills including the ability to communicate effectively cross functionally with both technical and non-technical individuals.

- Excellent organizational characteristics and a creative approach to problem solving.

- Solid written and oral communication skills.

- Demonstrated ability to make effective decisions in a fast-paced environment.

- Proficient with Microsoft Office.

- Prior video production experience is a plus.

EDUCATION and/or EXPERIENCE

- B.A or B.S. degree in Marketing, English, Journalism or related field; and 3-5 years experience with marketing and content related programs; or equivalent combination of education and experience.

- Experience with content management systems, social media, graphics and SEO preferred.