Product Marketing Manager in Raleigh, NC at Advance Auto Parts

Date Posted: 1/11/2020

Career Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Raleigh, NC
  • Career Type:
  • Experience:
    Not Specified
  • Date Posted:
    1/11/2020

Career Description



Job Description

The Product Marketing Manager is responsible for the translation and execution of product category and product branding strategy in all of our marketing initiatives (print, digital, radio, ecommerce, signage etc.). This position partners very closely with the merchant group to execute retail strategy, professional strategy and digital ecommerce with internal channel owners. This role is to create engaging, informative and innovative product marketing assets that drive our sales strategy. This individual must become or already be familiar with automotive products, Advance Auto Parts stores, our commercial sales team and our customers.  To be successful they must be able to prioritize projects, product categories, vendors and sometimes competing agendas to deliver the best possible, measurable marketing outcomes.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Partner with merchandising team to understand and communicate via marketing our category strategies in DIY, Professional and Digital channels.   
  • Partner with marketing program managers to create multichannel marketing strategies and activations.
  • Optimize the customer experience in all of our sales channels via effective media, signage, communications and digital methods.
  • Influencing digital, print, radio & social strategies between merchant and channel owner. This many include allocation of funding or insight management of vendor funding.
  • Integrate customer analytics and insights into category strategies where necessary.
  • E-commerce marketing is required to market appropriately on advanceautoparts.com and professional online ordering channels.
  • Working with field teams to provide accurate and useful marketing materials.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty exceptionally. The requirements listed are representative of the knowledge, skill, and/or ability required.

  • Demonstrated experience in establishing and maintaining effective customer (internal and external) and partner/vendor relationships.
  • Creative problem solving and solution delivery skills.
  • Demonstrated expertise using reporting systems.
  • Strong excel skills with the ability to format and manipulate data.
  • Strong ability with PowerPoint which allows a story to be told with persuasive written and verbal communication skills.
  • Ability to work effectively and collaboratively to support the needs of a team.
  • Ability to manage multiple projects, negotiate work flow, and handle tight deadlines.
  • Ability to prioritize competing or conflicting agendas for maximum company benefit.
  • Proven, successful track record in automotive product knowledge, merchandising, marketing and/or digital/web/online management.

EDUCATION & EXPERIENCE

  • 4-year Bachelor’s Degree or 5+ years equivalent merchant/marketing experience
  • 3+ years of experience in marketing, retail, e-commerce and/or category specific industry. 

SUPERVISORY RESPONSIBILITIES

Manages programs without direct supervision of people. May have budget responsibility.