Senior Web Analyst in Raleigh, NC at Advance Auto Parts

Date Posted: 7/15/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Raleigh, NC
  • Job Type:
    Design
  • Experience:
    Not Specified
  • Date Posted:
    7/15/2018

Job Description

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class:


Reporting to the Director, Marketing Data Science, this position, using Google Analytics and other platforms, will conduct analysis, draw insights, share actionable conclusions and advise on digital analytics best practices to the Advance Auto Parts organization. The Senior Web Analyst will provide deep thinking on problems facing the business and own the scoping, design, analysis, and implementation of solutions end to end, partnering as needed with other analysts, as well as the marketing and web developer teams. This position requires experience with online B2B/B2C properties and a deep understanding of analytics, good user experiences and what drives conversion and retention, as well as a proven track record of solving business problems through analytics.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

  • Maximize use and effectiveness of the Google Analytics Platform as part of a Web Analytics team

  • Create and analyze A/B and other test plans, and recommend improvements

  • Partner with key stakeholders across analytics, marketing, and developer teams to drive strategy, propose new approaches to business problems and own solutions end to end

  • Own ad hoc and scheduled reports with KPIs and other pertinent metrics, and push organizational thinking around KPIs and report structure

  • Propose new approaches to problems, collect and analyze data and present research, findings, and recommendations to cross-functional teams, and oversee correct implementation of outcomes

  • Track and audit affiliate, shopping engine, email, SEM performance and other online marketing vehicles

  • Maintain current affairs within digital analytics and reporting tools industry

 

Job Requirements

  • 3+ years digital analytics and reporting experience
  • 3+ years related retail/e-commerce experience(multi-channel) 

  • Advanced knowledge of Excel and Google Analytics

  • Proven track record of configuring analytics platforms, tagging, and segmentation and distilling results for presentation and review

  • Experience with data visualization tools, GTM, Tealium, Big Data, SAS, SQL, Omniture and coding is beneficial

  • Experience with optimizing B2B and or B2C digital properties

  • Possess professional communication skills for business interactions

  • Team player with experience working with technology, marketing, and geographically diverse staff in a fast-paced, flexible environment

  • Solid communication, critical thinking, problem solving, and project management skills

  • Proactive and organized with a result oriented attitude and a solid work ethic

EDUCATION

  • Bachelor’s degree in business related field, MBA preferred

 SUPERVISORY RESPONSIBILITIES

None

CERTIFICATES, LICENSES, REGISTRATIONS

None Required

PHYSICAL DEMANDS 
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • While performing the duties of this job, the employee is regularly required to sit and talk or hear.  The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl.  The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus.

WORK ENVIRONMENT 
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • The noise level in the work environment is usually moderate.


We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as a veteran and basis of disability or any other federal, state or local protected class.