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Sr. Manager Loyalty Segment Strategy in Raleigh, NC at Advance Auto Parts

Date Posted: 3/1/2019

Career Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Raleigh, NC
  • Career Type:
  • Experience:
    Not Specified
  • Date Posted:
    3/1/2019

Career Description



Job Description

Sr. Manager, Loyalty Segment Strategy

Join the AAP Loyalty team and start reimagining the future of loyalty in automotive retail. Disrupt the way consumers buy from and engage with auto parts retailers and join a fast growing marketing team to take on the industry’s biggest challengers. We are charged with making the industry’s best loyalty program even better!

As a Sr. Manger within the AAP Loyalty program, Speed Perks, you will have an opportunity to disrupt the $100B auto parts industry. Reporting to the Marketing Director for Loyalty, you will be responsible for membership growth, engagement, and retention to improve the overall sales and profitability of the Speed Perks program. You will be an analytics and strategy leader managing a team of individuals in driving segment strategy and offer management.

Responsibilities

  • Develop a deep understanding of Speed Perks member segments and act as a voice of customer with internal teams and vendors
  • Update segment strategy and member benefits based on customer needs and preferences, business opportunity, and competitive assessment to drive program objectives
  • Manage the design, planning, and execution of measurable marketing campaigns to member segments across both online and offline channels
  • Develop and execute on acquisition, revenue growth, and retention campaigns for Speed Perks members
  • Partner with the analytics team to develop a testing calendar and share testing insights within the organization
  • Partner with the Ecommerce and IT teams to provide a differentiated customer experience for Speed Perks members based on their membership level
  • Develop and optimize an offer management strategy. Manage the procurement of offers (discounts, early product release, surprise and delight offers, holiday promotions, and experiences) from partners. Continuously test the efficacy of offers to create and update an offer calendar unique for each segment

Qualifications

  • Bachelor’s degree in marketing, business, STEM or related fields required. Masters preferred
  • Demonstrated ability in business analytics including the ability to deep dive and make data-driven business recommendations. Experience in statistical analysis preferred
  • Proven track record in developing and executing marketing strategies, across online and offline channels including Email and Direct Mail, preferably in B2C
  • At least 2 years’ experience in a people management role. Vendor management experience is a plus
  • Prior experience in customer management, retention, or loyalty programs