Sr. Manager, Loyalty in Raleigh, NC at Advance Auto Parts

Date Posted: 7/23/2020

Career Snapshot

Career Description



Job Description

Join the Advance Auto Part’s loyalty team and start reimagining the future of loyalty in automotive retail. Disrupt the way consumers buy from and engage with retailers and join a fast-growing marketing team to take on the industry’s biggest challengers in this $100B industry. We are charged with making the industry’s best loyalty program, Speed Perks, even better!

As a Senior Manager within the Speed Perks team, you will apply your data and analytical skills to solve program challenges. Reporting to the Director, Customer Relationships, you will provide actionable insights into the performance of existing Speed Perks members, potential customers, competitors, and marketing campaigns as well as help develop and test strategies that will ultimately impact the bottom line. You will be the go-to data expert on the team and will work in a collaborative environment that fosters learning, rewards innovation, and encourages you to take on new challenges.

Responsibilities

  • Analyze the efficacy of marketing campaigns by channel, offer, and target segment. Assess performance of campaigns including sales, transactions, costs (coupon costs, promo costs, channel spend) to measure ROI 
  • Develop and maintain performance dashboards for the Speed Perks program to drive insights and identify cause and effect relationships
  • Estimate potential costs of Speed Perks bonus points offers. Partner with Offer Management to perform a pre-post analysis of offers and socialize findings with Merchants/Vendors for future offers
  • Provide data support for execution of Speed Perks marketing campaigns as well as facilitate data feeds for the upkeep of Elite Sample Site and Elite Events Site
  • Perform ad-hoc data pulls or analysis requested by the SP team including but not limited to evaluating competitors, analyzing demographics or channel, product, brand preferences of existing members, assessing potential customers, and etc.
  • Strong oral and written communication skills with the ability to articulate insights to the audience in a clear and easy to understand manner
  • Ability to maintain focus, prioritize, and perform in a fast-paced environment with multiple competing priorities

Basic Qualifications

  • Bachelor’s degree in a quantitative field (Engineering, Math, Science, Statistics, Business, Finance)
  • Minimum 4 years of experience in data and/or business analysis in a corporate setting
  • At least 2 years of experience working with large amounts of data using SQL (Teradata, Vertica) or Python/Spark
  • Comprehensive knowledge of Microsoft Office applications with in-depth experience in Microsoft Excel including formulas, pivots, and graphs
  • Familiarity with statistical analysis and hypothesis testing

Preferred Qualifications

  • Master’s degree in a quantitative field such as Engineering, Statistics, Business, Finance, or Sciences
  • Experience in creating automated reports using Excel, Tableau, Microsoft Power BI
  • Prior experience in marketing, particularly customer management, retention, or loyalty programs preferred
  • Working experience in decision making and problem-solving using analytics with the ability to develop hypothesis, design tests, monitor execution, and perform analysis